Analytics & reporting
Proper tracking and reporting keep goals on schedule. This monthly report gives a client a quick look at every digital channel in one place.
View analytics & performance reports (PDF)Experience
I have a lot to show you, but I know your time is precious. Here are examples of my work in each area, with a short explanation of each. Select any image to see it larger, and email me if you’d like to see more.
Web development& website revamps
Whether it’s basic design work, programming or a full graphic-heavy build, I’ve got it covered. I’ve built sites for everyone from pizza shops and a local liquor store to e-commerce brands and Belt Technologies, a manufacturer with over 50 years in business, and at Market Mentors I deploy sites of 80+ pages.
Today every site I build is fast, mobile-first and structured to be found on Google and recommended by AI search tools like ChatGPT and Google’s AI Overviews.
AI automation& workflow design
I build automations in Make.com that connect Google Sheets, Google Drive, AI models like Claude and Gemini, and web hosting, so routine work runs on its own.
One example: my team adds a local business to a spreadsheet, and the workflow gathers its content and photos, has AI write and design a preview website, runs a quality check, and publishes it to a live link for review. A second workflow cleans up previews that weren’t purchased.
Lead addedA business goes into the Google Sheet
Content gatheredText, logo, photos and brand colors
Site built by AICopy, layout and SEO written
Quality checkA second AI pass flags problems
PublishedLive preview link logged to the sheet
Graphic designfor print, social & ads
From social posts and enrollment ads to trade show backdrops, 40-page product catalogs and billboards. These are a few pieces for DiGrigoli School of Cosmetology, Paul Joseph Professional and other clients.
Photography& photo manipulation
It started with product photos for client websites. As I gained experience it became its own business, and after photography courses in college I began shooting graduation and senior photos, engagements and weddings.
I also retouch and composite product photos in Photoshop and with AI tools.
Digital marketing& analytics tracking
It isn’t enough to just have a website. To be suggested by Google, and now by AI assistants, a business needs SEO, email, social media and ads working together, and tracking in place to show what’s actually working.
I set up analytics tracking with Google Analytics and Search Console, build monthly reports, and use the results to adjust campaigns. Here are a few examples from client work. Company names are blurred for privacy.
Social media marketing
A plan makes it possible to track progress and goals. This social media action plan was built for an I.T. company, and once the basics were in place it guided boosted posts and ads.
View the action plan (PDF)Google Ads
Once everything else is in order, ads bring in new customers. Google is my favorite place to run them because it ties straight back to the website. This report shows the results of one campaign.
View the ads report (PDF)Email blasts & postcards
Keeping loyal customers and new leads updated about sales and news. I design the email and the matching postcard in Adobe Creative Suite, send through Mailchimp, and write the copy.
SEO, AEO & GEO
Structured content, schema and page speed so sites rank in Google and get cited in AI answers.
Analytics tracking
Google Analytics and Search Console set up so every site and campaign can be measured.
Social media
Content calendars, graphics and posting for products, a school and a speaking brand.
Email campaigns
Mailchimp newsletters and outreach campaigns that book events and drive sales.
I.T. support& operating systems
My path into I.T. support was unexpected but welcome. People heard I worked with computers and assumed I could fix them. It started with printers and restoring operating systems, and grew into side work in iPhone repair and console modding.
Today I also manage web hosting, servers and the Node.js apps that run behind my own sites.
Want to see more?
There’s plenty more I can share. Send me a note about what you’re looking for.
